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IWE Superiority
1. Authoritative organization: One of the exhibition Organizers -- Food Industry Association (CNFIA), is Chinese food industry's most authoritative industry management organization.  CNFIA integrate planning, coordination, guidance and service to strengthen industry self-regulation, establish a food safety awareness, increase brand awareness, and promote industry international exchange, to guarantee the healthy development of food industry.

2. Excellent Geographical Location: IWE held in the largest economic and trade center of China——Guangzhou, where is the largest production and trade base of China wine and spirit, and it also the largest distributing centre and trade transit center of wine and spirit. Guangzhou is the key city of Pearl River Delta, near Hongkong, Macao, Taiwan and Southeast Asia area.

3 Exhibition centre advantage: China Import &Export Fair Complex(Canton fair complex) covers 1.1 million square meters, the largest exhibition centre in Asia, with the most advanced facilities, highest level, can satisfy the large international commodities fair, large trading exhibition which demand the exhibition centre to be Multi-function, comprehensive, multifunctional, high standards, High-technology, intelligent, perfect ecological. China Import and Export Fair Complex is the landmark building of the new image and is one of the tourism scenic spots.China Import and Export Fair Complex have convenient transportation, the exhibition hall was set up with the subway platform, and the entire urban main road goes through these areas from all directions. It just takes 2 minutes walking from the Pazhou Station in line 8 to 9.2-13.2 halls in B area. 

4 Excellent organizing: After 8 times of holding the exhibition, IWE have got a great improvement with the help of people from all walks of life. With the exhibition space of 22,880 sqm and the exhibitors in the amount of 673, IWE is on its path to be the best business platform for spirit and wine trading in China.

5 Professional audience: With different ways of media promotion, well organized audience invitation, and careful planed exhibiting arrangement, IWE is working well on improving brand image, exchanging of information and enlarge ways of promotion.